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Rebecca Babin

Senior Director, Marketing Strategy & Giving Day
Contact Information
Favorite quote
“We get to decide what we'll give to the world and what we'll take from it. Love big; pack light.”
— Bob Goff, author, lawyer, speaker
Favorite Aspect of CFT
Working alongside a team of compassionate, mission-focused professionals to improve the lives of all people across the North Texas community.
Joined CFT

Rebecca is the senior director leading CFT’s marketing strategy and national record-setting North Texas Giving Day, leading the planning, execution and optimization of campaigns designed to grow community giving and impact.

Prior to joining CFT, Rebecca spent 20 years in corporate marketing spanning eight industries, 18 brands and 13 countries. Most recently at Fossil Group, she held several senior marketing positions, including the head of global marketing for Skagen, Watch Station and licensed brands. She also worked at various advertising agencies, including eight years at The Richards Group.

Rebecca holds a bachelor’s in advertising with a business foundations certification and a master’s in advertising, all from the University of Texas at Austin.

Rebecca’s Favorites
Place to take out-of-towners
Downtown McKinney
Cooking, gardening, yoga, live music, traveling and volunteering.

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