Rebecca Babin

Rebecca is the senior director leading CFT’s marketing strategy and national record-setting North Texas Giving Day, leading the planning, execution and optimization of campaigns designed to grow community giving and impact.

Prior to joining CFT, Rebecca spent 20 years in corporate marketing spanning eight industries, 18 brands and 13 countries. Most recently at Fossil Group, she held several senior marketing positions, including the head of global marketing for Skagen, Watch Station and licensed brands. She also worked at various advertising agencies, including eight years at The Richards Group.

Rebecca holds a bachelor’s in advertising with a business foundations certification and a master’s in advertising, all from the University of Texas at Austin.