CFT has seen firsthand that companies that do good, do better. CFT for Business connects companies with resources and expertise to foster and grow cultures of good corporate citizenship.
The PGA of America is deeply committed to bringing greater inclusion to the sport of golf, to the industry’s workforce, and to the supply chain, so that more people can discover the joy of playing golf. Upgrading from CFT for Business’ Be In Good Company program to our Business Impact Network in 2022 enabled a deeper and more meaningful partnership, right as the new Home of the PGA of America at PGA Frisco in Frisco, Texas, opened.
The PGA has a longstanding passion for strengthening its surrounding communities. Comprised of 28,000 PGA Professionals, the Association creates golf programming that supports education, youth development, and health and wellness. PGA REACH, a charitable foundation of the PGA of America, positively impacts the lives of youth, military, and diverse populations by enabling access to the game of golf.
Their drive for corporate social responsibility stems from their focus on a desire to positively impact communities where PGA Professionals and staff members are active.
Since joining CFT for Business, the PGA has expanded its efforts to give back where employees live and work, from its home office in Frisco to additional offices in Florida and New York City. This year, they used the CFT for Business community engagement survey to better understand employee interests and passions.
“We really want to make sure that we listen to our people. At the PGA of America, we take an active approach to deeply understand what matters most to them. When we think about engaging in our communities, we consider our people and the remarkable cultural impact of embracing their voices and feeding their passions.”
– SETH WAUGH
CEO, PGA of America
The PGA worked with CFT for Business to execute the first PGA Cares Company-wide Give Back Day, an employee volunteerism initiative that will become an annual event. The PGA offers its staff 16 hours of paid Volunteer Time Off (VTO), and in one big day of impact in August, team members volunteered together at Texas and Florida nonprofits. Employees in North Texas served at Children’s Advocacy Center for North Texas, Frisco Family Services, Frisco FastPACS, ManeGait, and Mercy Street. Employees in Florida were also empowered to volunteer that day, and served at Palm Beach County Food Bank and Kayla Cares 4 Kids.
PGA of America is looking forward to collaborating with CFT for Business in growing and scaling both PGA REACH and the PGA Cares program. CFT for Business is the market leader in corporate social responsibility. Our team is passionate about making North Texas one of the most business-engaged communities in the country, and with companies like the PGA of America collaborating with us, we’re certainly on the right course.
